The Alcohol and Tobacco Tax and Trade Bureau (TTB) recently proposed amendments to 27 CFR Part 4 that would allow winemakers to reference added distilled spirits on labels and in advertisements. Currently, wine labels and advertisements are prohibited from including statements indicating that a wine contains a distilled spirit unless the wine is required to bear a statement of composition which references the use of a distilled spirit. While this 1930’s prohibition sought to protect consumers from misinformation, the TTB acknowledges that as the wine industry has evolved, the regulation has become inconsistent with the TTB’s mission. Allowing this additional information provides manufacturers flexibility and empowers them to communicate with consumers more accurately about their wine products.

Continue Reading TTB Proposes to allow reference to distilled spirits on wine labels and in advertisements

Earlier this year, a class action complaint was filed against Coca-Cola and one of its subsidiaries, Fairlife LLC, alleging false advertising for selling “humanely sourced” milk. Why false? According to the complaint, which was filed in June, the dairy cows milked at Fairlife’s flagship farm were subjected to allegedly “horrendous animal abuse,” despite Fairlife’s claims in its advertising and on its labels that its animals lived in “extraordinary care and comfort.”

Continue Reading Spoiled Milk: A Cautionary Tale of Advertising and Labeling for the Animal Products Industry