Avoiding Trademark Disputes in the Alcoholic Beverage Industry

In the first installment of our series on trademark disputes in the alcoholic beverage industry, we identified the risks facing industry participants on the branding front, regardless if they are “entrepreneurs” entering the market for the first time or established companies launching a new brand.  As we advised, the risks are significant and have the potential to completely derail your new brand.


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Avoiding Trademark Disputes in the Beverage Alcohol Industry

It is undeniable that craft beverage marketplace – both with beer and spirits – has seen tremendous growth over the past several years. The result is a crowded, somewhat confused and competitive environment where standing out from the crowd is increasingly challenging. While producing a quality product is, of course, paramount, developing a distinctive and eye-catching brand for your latest beer, wine, or craft spirit has become a critical component to success in the industry. In the beverage alcohol business, brand is (nearly) everything. Ideally, that brand will provide a springboard toward future expansion of your product line as the brand becomes known in the market and specifically requested by consumers.
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