Earlier this year, a class action complaint was filed against Coca-Cola and one of its subsidiaries, Fairlife LLC, alleging false advertising for selling “humanely sourced” milk. Why false? According to the complaint, which was filed in June, the dairy cows milked at Fairlife’s flagship farm were subjected to allegedly “horrendous animal abuse,” despite Fairlife’s claims in its advertising and on its labels that its animals lived in “extraordinary care and comfort.”

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