On November 11, 2020, we blogged about Oklahoma’s meatless meat statute. Like similar statutes in other states, the primary purpose of the Oklahoma law was to protect traditional producer of meat and poultry from competition from plant- and cell-based producers of meatless meat. Unlike other states, however, Oklahoma did not attempt to ban the use of the word “meat,” or other descriptors such as “bacon” or “burger.” Oklahoma merely required producers of meatless meat to proclaim its origins in labeling of the same size and font as the product’s name.
On November 19, 2020, the District Court denied plaintiffs’ motion for a preliminary injunction. The Court held that the governing case was Zauderer v. Office of Disciplinary Counsel, which allows the government to require disclosure of purely factual and uncontroversial information, so long as it is reasonably related to a substantial government interest and not unduly burdensome.
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