On April 14, 2020, we blogged about Tofurky’s appeal concerning Missouri’s meatless meat statute, which purports to prohibit advertising plant- or lab-based products as meat.  The State persuaded the District Court that an advisory memo by the State Department of Agriculture limited the statute to actual misrepresentations and full disclosure of the origin of the product would avoid sanctions.
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On October 15, 2019, we blogged about the District Court’s decision to deny Tofurky a preliminary injunction against Missouri’s meatless meat statute. The statute itself purports to ban as misleading the use of words such as “meat” or “sausage” or “burger” to describe plant- or lab-based food products. It does not contain a safe harbor if the labeling or other advertising clearly discloses the plant- or lab-based origin of the product. Based on representations from the state department of agriculture that it would not refer any case for prosecution if the product had such disclosures, the District Court denied the injunction. Tofurky has appealed.

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We last blogged about Tofurky’s challenge to Missouri’s meatless meat statute on September 16, 2019.  Settlement negotiations had broken down and the parties asked the District Court to address plaintiffs’ motion for preliminary injunction.  On September 30, 2019, the Court issued an order certifying a defendant class consisting of the prosecuting attorneys in each county in Missouri.  To our considerable surprise however, the Court denied the motion for preliminary injunction.
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On July 10, 2019, we last blogged about the several states’ war on advertising plant- or cell-based products as “meat.”  We suggested that the State of Missouri’s refusal to settle Tofurky’s lawsuit made no sense, because the State’s response to Tofurky’s motion for preliminary injunction effectively conceded the relief that Tofurky sought.  Judge Gaitan evidently agrees.  He has ordered the parties to participate in mandatory mediation.

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