Aside from the regulatory requirements imposed on beer labels, as discussed in the Anatomy of a Beer Label: Part I post on COLAs, brewers should consider protecting the trademarks featured on their beer labels.
Since every brewer has a brand, consumers most commonly encounter brewers’ trademarks in the form of a brand name or logo. Trademarks serve as source identifiers to distinguish the origin of goods and services and avoid consumer confusion. Typically, a trademark may be a word, phrase, design, or a combination of such items, though trademarks may also protect sounds, colors, and smells under certain conditions. For a beer label, trademark law is best suited to protect the brewery name, sub-brand or inventive beer name, and any slogans or logos.
Continue Reading Anatomy of a Beer Label: Part II